Marketing - Coffee on the Keyboard

Social Media Marketing: This is your Chance

If I could’ve sat down with Chris Brogan and Laura Fitton six months ago and asked them one thing, it would have been: “Who, exactly, are you marketing to?” There has always been a small thorn in my paw about social media marketing. It’s the same thing that

influence

Why I Unfollowed You

Try these strategies to lose followers and waste your time on Twitter. 1) Have no name, photo, bio, or website. Avoid looking like a real person at all, in fact. If you arbitrarily capitalize and ignore the 140 character limit, you can look even more like a robot. These are

bots

Oh the Humanity (of Twitter)

Twitter creates a powerful opportunity: no matter who you are, or how big your business, you can put a human “face” on Twitter. Comcast (@comcastcares), JetBlue (@jetblue), Biggby Coffee (@biggbybob) and Starbucks (@starbucks), even Britney Spears (sorry, I refuse to link that one) have all shown up on Twitter with

brand

Do You "Designed By"?

A debate has cropped up over “designed by” links, those (hopefully) little links a designer puts on a page to take credit and get themselves some traffic and customers. On the one side, Pat Dryburgh argues word-of-mouth is superior to self-advertising: “If the design is good enough, they will ask