2.0 Identity 2.0 - A Primer Google your name. Right now. I’ll wait. Put your name here:Good. What came up?Look at the first page of results and ask yourself these questions about each one: 1. Is it really me? 2. Did I create this? 3. Do I control this? You need to be
authority Expertise and Authority 2.0 Jeff Atwood [http://www.codinghorror.com/] is a self-proclaimed amateur [http://www.codinghorror.com/blog/archives/001124.html]: > “It troubles me greatly to hear that people see me as an expert or an authority, and not a fellow amateur.” > “There is absolutely no reason any of you should
