Coffee on the Keyboard

It’s summer, and you know what that means: big life change blog post!

This one isn’t quite as big. I love the work I’m doing at Mozilla and not looking to make a change there. But I am moving across the country. Again.

In July, a week after the Mozilla Summit, I’ll be picking up and making the move to New York.

I will miss the Mozilla office. As I deliberated and thought about this decision, that was the colossal “pro” for staying in the Bay Area. I’ve made a number of friends here, even though I haven’t done a good enough job of getting to know people. Feel free to think back on your favorite, relevant Bilbo Baggins quote.

I’ll also miss the fantastic working environment Mozilla HQ offers. I joked about having 20 people in the same room talking to each other on IRC, but the truth is it’s a wonderfully collaborative environment, and having people nearby to talk through a problem will be hard to replace.

Seriously, it’s awesome.

But the East Coast, and New York in particular, has my family. And my family can take Mozilla HQ in a fight.

It’s not just about family, but family by itself is enough to sway me. It’s family and a bucket of little-to-medium things. The more I thought about it, the more of those piled up on the New York side—weather and climate, time zone, culture, music, night life, urban personality, getting rid of my car, and so on—all the little things to add up to quality of life.

(“Weather and climate?” I hear you inquire. Yes, weather. I’m a northerner. I grew up with 4 seasons—they weren’t all 3 months but they were all there—and they mark time for me. And frankly, I miss weather. The Valley has a climate, but it doesn’t really have “weather,” not in the sense I know.)

I don’t know exactly where I’ll be yet. Definitely Manhattan or Brooklyn, but I’m looking at a number of different neighborhoods, from the Upper West Side to Murray Hill to Fort Greene.

Fortunately—obviously, I suppose—I have family I can stay with for a bit while I find a place. If anyone has realtor recommendations, I’m very interested!

New York is home. It’s where I was born. It’s where my father was born. It’s the best city in the world—Paris is a surprisingly close second—and it’s where I want to be.

See the form below?

Where’s home for you?

The McCain campaign will probably go down in history as one of the worst-run campaigns in American history. Not because of a few horrible gaffs (“helped create” the BlackBerry? intended to insult the Prime Minister of Spain? speaking in front of a green screen?) but because they forgot who their candidate was.

The following does not constitute rigorous proof. Just observation and conjecture.

For an experiment, I went to Google News and searched for “mccain” “palin” “obama” and “biden”, all separately, and just looked at the total results. (I looked on the second page because Google’s duplicate-finding algorithms usually seem to pare down results by the time you get to page 2.)

Here are the results:

• obama — 433.631
• mccain — 416,804
• biden — 86,164
• palin — 202,033

Obama and McCain are fairly even (unsurprising, since most articles that mention one mention the other). What shocks me is that Sarah Palin, who almost no one in the country had heard of until two months ago, has already caught up to half of the candidates, who have been on the trail for a year and a half.

Unless Michael Palin has been making tons of news, lately?

She’s got two and a half times the press of Joe Biden, who’s been a US Senator for 35 years, so probably has some old mentions in there.

We see a similar trend in the regular Google search:

• obama — 206,000,000
• mccain — 146,000,000
• biden — 37,900,000
• palin — 107,000,000

Here I attribute the difference between Obama and McCain to Obama’s lead among young voters. But Palin has even more momentum here, half of Obama and two-thirds of McCain. (I re-ran this search several times, because Google said it was customizing my results based on my recent queries.)

Why?

McCain picked an ambitious, photogenic campaigner. He, on the other hand, is an occasionally ornery, but usually soft-spoken old man. Barack Obama is a well-spoken Black man with a thousand-watt smile. Biden is the soft-spoken older man on that ticket.

Unfortunately for Senator McCain, he also picked an unknown, inexperienced Governor who usually sounds like a high school student who didn’t read the book, and looks like Tina Fey. Comic. Gold.

I realize that picking someone less exciting that John McCain may have been difficult, but picking someone much more interesting, and not in a particularly good way, was definitely a bad choice. Yes she energized the base. She also energized every comedian and reporter. So much so that they forgot about John McCain.

They are “voting for the chick.”

For disclosure, I only identify as a Democrat because they’re as far left as I can get and still have a realistic chance of winning. I’m roughly in the left side of the British Liberal Democrat party.

But, if I was a Republican, I would be angry about this. As a liberal, it’s just funny.

Google your name. Right now. I’ll wait.

Put your name here:

Good. What came up?

Look at the first page of results and ask yourself these questions about each one:

1. Is it really me?
2. Did I create this?
3. Do I control this?

You need to be able to say “yes” to all of these for at least the top two or three results. (As I write this, the RSSmeme page repeating my Google Reader shared items has crawled above my blog, and I’m upset about it.)

Creating Identity

I’m lucky. My last name is very rare, so even if you Google just “Socol” I come in second—only to my father, and ahead of Wikipedia. You may not be so lucky, saddled with a name like Jones or Smith or, even worse, you might have the same name as a celebrity. You may have an uphill battle.

People with common names need to get creative. It can be as simple as adding an initial—my friend became Alec R. Johnston to distinguish himself. Something a little more creative—Lisa Bettany named her blog Mostly Lisa. Or you can geek out, like Ben Lew, who uses the name n0s0ap. (Those are zeros.)

Ben uses the name n0s0ap on del.icio.us, flickr, Last.fm, Digg, Twitter, etc. Lisa uses a combination of “MostlyLisa” and “LisaBettany.” I use a combination of an old name, “UrbaneExistance” (I know it’s spelled wrong) and “JamesSocol” for all new registrations.

But all of us, Alec, Ben, Lisa, and I, make sure our real names are linked to our identities. It’s no Clark Kent: n0s0ap is Ben Lew, with the glasses on or off.

Owning Identity

Do you own your own domain name? Why not? Go buy it. Now. Go!

I have this conversation with friends all the time. Would you want someone signing your name on paper documents? Of course not, so why would you let them do the same thing online? I own jamessocol.com, jamessocol.net, and jamessocol.org, just so no one else does. Even if you do nothing but have it redirect to your social network of choice, you should own your name.

If your name is taken, reread the last section and get creative.

Now, about those social networks. You don’t need to be on every one, but get on a few, build a profile, and put your name on it. You can create and control your own Facebook and MySpace pages without knowing a single HTML tag. Once you’ve got a name, whether it’s your real name or something else, use it. last.fm/user/you. twitter.com/you.

Controlling Identity

The best way I’ve found to control what the web knows about you is to start your own propaganda campaign. Put your name on a lot of things, preferably with links back to your own site.

An easy way to start is by commenting. Blog comments help the most, since you spread that influence around the whole internet, but within MySpace or Facebook posting real, meaningful, interesting comments on profiles and walls will make sure people think of you when they hear your name.

If you have the time, try blogging. There are a lot of blogs with great advice, but you can always just “write what you know.” Once you find your voice, the writing flows.

What else? It depends what you like. If you take pictures, get a Flickr stream. Last.fm is a great way to share and find music you like. GoodReads is a similar site for books. Twitter is great for finding people with similar interests and building connections. LinkedIn is a professional social network, particularly good for people in marketing or new media. Blogger, while not the best blogging platform, has some good community features. There is a lot out there.

Be Yourself

Don’t let someone else be you! Own your own identity and be proud of it. It will help you build authority and when a potential employer or client googles you, they’ll get a good idea about you from the first page of results.

What else, 2.0-savvy readers? What did I forget?

So many apartments around here, and the whole local method of finding apartments, are based on these out-of-the-city, suburb-light developments. I don’t want to live there. (more…)

Norman Mailer died today.

It doesn’t matter much to me. I didn’t know him. I’d never read any of his books. I rarely read any of his articles or columns, and then only when we crossed paths on the internet.

Norman Mailer

But I have not been reading lately, and the death of such a well-known author did give me cause to think about literature and reading in general. Soon, if the next month goes well, I will suddenly find myself with more free time than I have had in the last 42 months: I will be a college graduate with a 9-5 job and a few friends still in class.

In those 42 months, I have developed a nasty habit of spending my free time idly at my computer; scouring the vast emptiness of the internet for interesting things to read or to see and occasionally talking to real-live humans. I want to break myself of this habit and nurture a new dependency on reading that other great invention: the book.

To that end, I’m starting a list of books I want to read, which is something I should have done years ago. Below I am reproducing this list as an open call for additions and suggestions. This is in no particular order and is based only on what I’ve read recently.

• The Name of the Rose* Umberto Eco.
• The 42nd Parallel John Dos Passos.
• 1919 John Dos Passos.
• The Big Money John Dos Passos.
• The Naked and the Dead Norman Mailer.
• Armies of the Night Norman Mailer.
• The Executioner Norman Mailer.
• One Flew Over the Cuckoo’s Nest Ken Kesey.
• The Odyssey tr. Stanley Lombardon.
• The Unbearable Lightness of Being* Milan Kundera.
• Carrie Stephen King.
• William Marshall* Georges Duby.
• Studs Lonigan James T. Farrell.
• Moby Dick* Herman Melville.
• L’Étranger (in French) Albert Camus.
• The Plague Albert Camus.
• Pale Fire Vladimir Nabokov.
• Camera Obscura Vladimir Nabokov.

An * means I’ve already started the book.