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Archive for January, 2009

When to Ask – When to Google

15 Jan

I know people who will disagree—vehemently—with this statement, but Google is not the ultimate source of all knowledge in the universe.

Neither is Yahoo, nor Ask, nor Cuil.

What is the point of all this social networking if we are unable to tap that network for information from time to time? Sure, we can say “just fucking google it,” but can we always follow through?

When to Ask

“How do you spell ‘psychologist?’”

“Look it up in the dictionary.”

“If I could do that, I wouldn’t be asking.”

Sometimes you know so little about a subject that you don’t know how to form the question for Google. Dictionaries don’t help you spell.

In general, if you’re near someone who probably knows the answer: ask. If they know, you’ll get a more helpful, faster answer, and you can ask follow up questions.

Say, for example, you’re working on a project and are new to the language. If your colleagues have been around for a while, they probably know more than you. Ask away.

No harm in throwing a question to Twitter, either. You may not get an answer, but maybe you will. I once got a great answer from a follower before I got to page 2 of the Google search result. (Not to mention I was barking up the wrong tree with my search.)

When to Google

What if the person you ask doesn’t know?

Don’t make them do your googling for you.

If they don’t know, or can’t do more than point you in the right direction, you should be just as capable of looking things up for yourself. You’ll have to sort through some things, read a few pages that don’t help, but so would the person you asked. Don’t waste two people’s time.

If you do throw out a question on Twitter, or your prefered social network, don’t sit around and wait for an answer. You should be doing your own research. The network might not come up with anything.

People > Google

Yes, really. (No, not all of them.) Asking your network (people both physically or digitally accessible) will often yield better, faster results. But don’t belabor the point.

How long does it take to say “Anybody know…”?

 
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Why I Unfollowed You

13 Jan

Try these strategies to lose followers and waste your time on Twitter.

1) Have no name, photo, bio, or website.

Avoid looking like a real person at all, in fact. If you arbitrarily capitalize and ignore the 140 character limit, you can look even more like a robot.

These are at the top of your profile. The only things I know about you are your profile info and your last 20 tweets (last 4 or 5 if you don’t convince me to scroll down). That’s not much time to grab my attention and sell yourself to me. Don’t waste that precious “above the fold” space.

2) Follow 3,000 people before you bother updating.

This goes back to number 1. Bot-like behavior is definitely appreciated. It’s even better if you follow completely disparate people, like you just grabbed all the users off the public timeline for an hour.

If you have no followers and no updates, there’s no compelling reason to think you actually listen to any of those followers.  When you follow thousands of people, you’re devaluing every one of them. Yeah, there are some broadcasters who make a point to follow most of their followers, but getting @chrisbrogan’s attention is nearly impossible.

3) Never reply to or retweet anyone.

Make a point to ignore everyone you follow, especially if you follow thousands of people (see #2). If people think you’re listening to them, it gives them power over you.

If you think of Twitter as a one-way medium, you’re missing out. Interact with people and have conversations, or you’re slightly less interesting than a radio DJ. At least they take requests sometimes. Yeah there are broadcasters, @nytimes comes to mind, but if you think you’re the New York Times, you’re too delusional for me to care, anyway.

If you’re lucky, I’ll see 7 or 8 posts at the top of your profile. If none of those are replies, you might as well not not have any. Keep the dialog going.

4) Include Your URL in Every Tweet.

The two best uses of Twitter are to promote your own stuff and to drive up your Google rankings. Make sure every tweet has a link to you!

I will unfollow with extreme prejudice if I think your only goal is to drive people to your site. Twitter is not push marketing. Twitter is a community and a network. I will not visit your site, and Twitter puts rel="nofollow" on links. It’s a waste of time and its annoying.

Don’t share the same link over and over, don’t only link your blog, and don’t link yourself constantly. Do share good, new content, whether it’s yours or not.

5) Definitely Be Inconsistent.

Don’t post anything for two weeks, then dump seven or eight tweets in the space of an hour. It’s your job to keep your followers on their toes.

Whether I’m following you for fun (@dr_crane) or for information (@mashable) resist the urges flood and to go dark. Don’t be afraid to go to that meeting, take that long weekend away from the computer, or whatever it is that you do, but please don’t fill my entire stream when you come back. You really should keep some of those little tidbits in your head.

If you honestly discover 6 great things in 10 minutes, and want to share them all, then go for it. I’ll thank you. Short of that, try to rate-limit yourself.

That’s why I unfollowed you.

Why would you unfollow somone?

Update: #6. You sent an automated Direct Message after I followed you.

If I want bots, I’ll follow @nytimes. I don’t really care if it’s a “thank you” or a pitch: bots are annoying. Chris Brogan is right.

 
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